If you've started freelancing for a while now, maybe for just over a year - like myself - and you feel like you’ve hit a static moment, where you cannot find new freelance work, then it’s time to remind yourself of how to run a thriving freelance copywriting business - and more importantly, of what worked well for you before. It’s not exactly like you haven’t won excellent clients before – it’s just now, it feels like they are simply not buying into your freelance writing ideas. Find out what to do in this situation.
The problem is, we got a little too comfortable with our existing long-term clients and we forgot to pitch, pitch, pitch. We forgot to always search for the next deal – after all – isn’t that what every business goal is? To get more business?
There are ways to overcome this hurdle of a quiet period – this is when creating a strategy is perfect, because you need to analyse what you are doing, against what you should be doing.
I’ve had months’ where I have pitched my services to potential clients, but then no one is interested. One month goes by, then two, and then three, that is when you start questioning everything. This is a testing time too – as a freelancer, relying on the freelance income to pay bills, it can get a little stressful. But rather than panic selling – you must use a strategy for your long-term goals and execute the strategy over a consistent schedule. Here are some of the best tips I have for creating and running a thriving freelance writing business that you can include in your strategy: