WORDS: Loius Martin
Social media marketing has increasingly become a way to capture audience attention. The main underlining content on the social media are the visuals. Visual content helps brands get their message to the viewers in a precise yet engaging way. For this reason, visual content shifted from “good to have” to “must have” for all the brands.
You may have read, 90% of the information transmitted to our brain is visual which is memorised much faster than the text. In fact, we only remember around 20% of what we read. Subsequently, imagery combined with your business messages are the most productive on social media.
Let's have a look at few statistics,
• All types of visual content are shared 40 times more than other type of content.
• Facebook posts with images are likely to get a 2.3X engagement as compared to the post without images.
• People are 80% more interested in visuals with colours.
• Tweets with images get 18% more clicks than tweets without images.
You might take advantage of images to create more engaging content. Social media platforms interpret visual content with more engagement. Each social media platform has an algorithm that determines the frequency and priority of content. However, it is safe to say that the more popular the content, the more likely platforms show it to users.
Why Is There A Need To Create Visual Content?
We all know that visual content performs better than simple text.
The pace at which the news gets shared on social media has made social media marketers predict that the trend in social media is changing drastically and the online users are bending more towards the visual content than to the text.
Start Creating Interesting Videos:
The most trending visual content on social media are use of videos. On average, visual content is shared 12 times more than the text-based posts.
Infographics Are Engaging Visuals:
Infographics are a great way to deliver a bulk of information in the most friendly and engaging way. For an infographic to be engaging, it must be simple, well designed, colorful with eye-catching graphics and easy to share.
Let Your Audience Contribute:
One of the easiest way to keep your audience engaged with your visual content is to have some interactive activities over the social media. Ask your followers to upload their own photos or share their experiences as we are obsessed with taking photographs with our smartphones. Asking followers to post photos of themselves interacting with your products, along with a relevant hashtag will let you grow your social network and the customer engagement level.
In a nutshell,
So by now, social media specialist should understand that in this modern era of selfies and viral videos, visual content for marketing is not just a simple component but a crucial part of the social media marketing.
It is up to the social media marketing team to consistently create eye-catching, engaging content. The audience has shorter attention spans with vast increase in information and today’s online users are bombarded with marketing messages on all social media channels. As is the case, the marketers have to deliver the messages in a precise visual manner.With the old practice of marketing, your online users may become desensitised to the messages put to them.
About Loius Martin:
Loius Martin is the Head of Marketing at a design company that provides website design, graphic design and mobile app services in Dallas. With years of experience in digital marketing, guest blogging and design, he now knows how to connect all the dots of brands.