The prevalence of e-commerce is growing at a fast pace, and there aren’t any chances of slowing down. The old style of brick and mortar business is still making good sales, but e-commerce sales are growing at a faster pace. Before you convert your normal traditional business to an e-commerce only business, you should know what it’s selling entails.
Having a physical store restricts you to a single or just a few geographical locations which is not the same if you have an e-commerce website. For an e-commerce business, you need to have an online presence, get affordable logo design, responsive website and a profound social media presence to let your brand flow in the marketplaces. When you have an online presence, the customers can go through each of your products in details like for example read the ingredients, product specifications, usage and many other which is next to impossible in a brick and mortar business. In other words, an e-commerce store provides sufficient information about its products that help the customer in making the final buying decision.
Why Is E-Commerce Taking Over The Storm?
An e-commerce site has multiple advantages for businesses.
You Gain New Customers with Search Engine Visibility:
Physical stores require intensive branding and building relationships whereas an online store is driven by traffic. It is pretty common and easy for the customers to just a follow a link in the search engine and land on to an e-commerce site that they might not even hear of it before, which is rarely seen in physical retail stores.
Gives Detail About Your Product:
With an e-commerce store, you no longer have to wait in the queue or look for your desired product. You can just click on the product and get all the details that include with product specification to its availability. On an e-commerce website, customers can click through intuitive navigation or use a search box to immediately narrow down their product search.
With an e-commerce store, you get the ease of comparison shopping. You can browse multiple e-commerce stores and get a comparison of their prices and benefits with just a single click.
Offers, Deals, Coupons and Giveaways:
Deals and discounts are available on both, i.e., physical and online stores but what differentiates them is the feasibility to avail these discounts. For a physical store, a customer faces difficulty to avail all offers because the stores might not be located near to each other. However, a customer on an online store avails them all with just few mouse clicks.
Eliminates Travel Time and Cost:
It is not always easy for customers to go long distances to reach their chosen physical store. It incurs travel and time cost, but an e-commerce store lets them visit the store any time of the day with just a few clicks.
Group Your Audience:
Using the information that a customer provides in the registration form and by tracing the buying habits of a visitor, you can get all insights of what buyers like and show them the same products when they re-visit your site. With this, you can create a targeted audience for your product line and segregate the audience regarding their interests, likes and dislikes.
An e-commerce website runs all the time which a physical store cannot. A customer is always delighted with an always open store. Buyers and sellers of niche products can find it difficult to locate each other in the physical market. Whereas in an online market, it is just the matter of a customer searching for a product in the search engine and you get it through by just a few clicks.